At the centre of society
Why, how and to whom Tchibo provides support
Tchibo is a contributing member of society. But being an active player in our community also implies assuming responsibility. We are committed to taking on this challenge – through initiatives that promote education and training as well as community involvement. All our activities are guided by the principle “help them to help themselves”.
We assess the need for action when deciding which projects to launch or support. However, we also want our efforts to be closely related to our core business, making this another key criterion. We engage in activities in coffee-growing countries as well as in cotton-producing countries that supply raw material for our textiles business. We are also committed to community projects in our core sales markets, including Germany and Austria.
