A good neighbour. A personal face. A creative mind.

Unsere Filialen liegen oft im Herzen der Innenstädte und dort, wo unsere Kunden wohnen. Auch als Unternehmen fühlen wir uns in der Mitte der Gesellschaft verwurzelt. Tchibo will sich deshalb zunehmend für die Menschen im Umfeld der Standorte, aber auch für überregionale Projekte einsetzen. Bei unserem sozialen Engagement versuchen wir stets, eine Beziehung zu unserem Kerngeschäft herzustellen.

Our shops are often located in city centres and close to where our customers live. Tchibo as a company also has deep roots in society. Conscious of its position within society, Tchibo will expand its community involvement for the sake of local people at corporate sites as well as the commitment to supraregional projects. We usually want our efforts to be related to our core business.

Cheering up hospitalised children – the “RED NOSES” donation campaign

In 2010 we organised a unique campaign to support the German “RED NOSES” association and the umbrella organisation “Clowns für Kinder im Krankenhaus Deutschland e.V.” Customers to Tchibo shops who donated two euros were presented with a red clown nose. All proceeds were given to these two organisations, which send clowns to cheer up children and keep their minds off their condition. We included the campaign in the “Roncalli summer magic” themed week to raise awareness of the organisations and their work. Tchibo collected a total of 68,110 EUR and added another 15,000 EUR, donating an overall amount of more than 80,000 EUR to RED NOSES and Clowns für Kinder im Krankenhaus Deutschland e.V.

Schoolchildren help schoolchildren – 2010 Social Day

We have been participating in the Social Day since 2004. In the wake of this project of the “Schüler Helfen Leben” organisation, children and young people from class 5 or higher can help at one of our shops for a day to get special insights into the working world. Participating schoolchildren donate their “pay” for the day – 50 EUR per child – to youth and educational initiatives in south eastern Europe. 19 children joined the 2010 Social Day and earned 950 EUR for the good cause.

Looking great for charity – the Whatever It Takes campaign

We established a charity selection in cooperation with the 21st Century Leaders Foundation’s “Whatever It takes” campaign in 2009 and 2010. In the “Whatever It Takes” campaign, celebrities create a small work of art in picture or written form and donate it to the 21st Century Leaders Foundation. The Foundation sells the artwork and passes on the money generated to charities personally selected by the celebrities. The organisation describes its art donors as “21st Century Leaders”.

In 2009 and 2010, we donated 265,000 euros from the proceeds of the sale of “Whatever it takes” products to the 21st Century Leader Foundation, who forwarded the money to charitable organisations nominated by the celebrity donors. These included Nelson Mandela Children’s Fund, Lifebeat, Trade plus Aid and UNICEF.

3,000 steps for the love of life – Pink Ribbon RUN in Austria

Tchibo Austria again served as official sponsor of the 2010 Vienna Pink Ribbon Run to support the fight against breast cancer. Participants could buy their starting packages in any of the about 150 Austrian Tchibo shops. The entry fees for the 2.5 km charity run were donated to the Breast Cancer Relief Fund of the Austrian Cancer Trust. Approximately 1.500 joined the 2010 Pink Ribbon Run, which takes place the day before the Vienna City Marathon.

Polish colleagues pitch in – Corporate Volunteering

In October 2010, Tchibo Poland started its Corporate Volunteering program, offering socially committed employees financial support of up to 1,000 EUR. Since then, colleagues at Tchibo Poland have already launched four projects. The collected waste in a park in Warsaw, offered a workshop for disadvantaged students and brought some special Christmas cheer to children through two different projects. In Bielsko-Biala, Tchibo employees organised a Christmas party at the local children’s home. Under the motto “Christmas – just like at home”, colleagues in Wroclaw committed to decorate trees and do some Christmas baking with children of the Tęcza and Opoka shelters. They also had a gift for all of the children. 25 employees were involved in the projects, offering a total of 137 hours of voluntary work.

Community help – donating coffee

Following a selection process we donated 926 kg roasted coffee, Café Cappuccino, pure milk chocolate and other foodstuffs with a total value of 21,800 EUR to community initiatives, charities and the German umbrella organisation of food pantries.

A look at a different world – SeitenWechsel (changing sides)

In December 2010, a top manager of Tchibo “changed sides” for the first time in the history of our company. He spent a week distributing used clothes in the “Herz As” day care centre for homeless in Hamburg, supporting experienced staff in sorting donated clothing and handing out textiles to the homeless. The assignment had been arranged by the “SeitenWechsel” initiative, which allows executives to strengthen their social skills and make valuable experiences that they can use in their professional careers. Another two Tchibo executives will “change sides” in 2011.