Sustainability Report 2010

Sustainability management

Social responsibility, environmental awareness and economic success complement each other at Tchibo and are the central pillars on which we build the future of our company.

Act today, profit tomorrow

How Tchibo rises to global challenges.

Climate change, dwindling biodiversity and the growing poverty gap represent huge tasks for humanity. Politics, labour unions and civil society alone cannot overcome these global challenges – companies like Tchibo also carry responsibility to foster sustainable development.


How can we confront climate change, ever-growing environmental destruction and the shortage of natural resources? And how should we deal with the social consequences of the poverty gap between industrialised and developing countries? Finding an answer to these questions is not a matter reserved for politics and society. Commercial enterprises like Tchibo also have to contribute to securing the future for people and the environment. This includes promoting compliance with internationally recognised environmental and social standards and encouraging sustainable consumption.

 

Securing the future through sustainable operation

We believe it is our obligation to take responsibility for the avoidance respectiely reduction of negative impacts and to analyse the effects our business activities on man and nature. It is also in our interest to operate sustainably, because we will secure the future of our business in this way. For example: We select the very best beans to provide our customers with coffee of the highest quality and freshness, and these beans will only grow from healthy soils under balanced climatic conditions. If our coffee farmers cannot support their means of subsistence through their work and cannot manage to adapt to climate change, they will stop producing high-quality raw coffee. To make sure we can provide our customers with our unique quality in the long-term, we are committed to producing coffee in an environmentally and socially responsible way.

 

Act early and seize opportunities

We want to be recognised as a company that fulfils its responsibilities. We still have much to do to reach this goal, but we also view this as a great opportunity: If we optimise our use of resources early on, we are not only operating in an environmentally conscious way, we are also reducing expenses. If we enforce social standards from the beginning of production, it is not only the employees who benefit. Socially responsible production leads to higher productivity levels and improved product quality.

 

Finally, by developing our offering in an environmentally and socially responsible way, we are bolstering the trust our customers and stakeholders have in us. Therefore, a sustainable approach to all of our company’s lines of business is an important part of safeguarding our future.

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