Sustainability Report 2010

Sustainability management

Social responsibility, environmental awareness and economic success complement each other at Tchibo and are the central pillars on which we build the future of our company.

Planet, business, people – the three pillars of our future

How Tchibo is making sustainability a firm principle in all company departments.

At Tchibo, ecology, business and social responsibility are anything but mutually exct Tchibo, ecology, business and social responsibility are anything but mutually exclusive. In fact, they form the pillars of our strategic plans to secure our future. We will only be able to be assured of our long-term economic success if we carefully consider the effects our business activities have on people and the environment all over the world.lusive. In fact, they form the pillars of our strategic plans to secure our future. We will only be able to be assured of our long-term economic success if we carefully consider the effects our business activities have on people and the environment all over the world.


In 2006, we began to comprehensively systematise our corporate responsibility, perceiving it as extending into and affecting every area of our business, and today sustainability is an integral part of our company strategy. In practice, this means that we assess and optimise our activities from ecological and social perspectives across country and market boundaries. We have clearly outlined our objective: to develop our company in a holistically sustainable manner, encompassing all our products and major processes. To this end, we set up a management system with clearly defined tasks and responsibilities. This includes open communication with all pertinent stakeholders in society, especially with regard to the challenges we cannot tackle alone.

 

In his opening remarks, Dr Markus Conrad takes a look back at the year 2010, explaining why it is second nature to Tchibo to take social and environ­mental respon­si­bility.

Tchibo repre­sents a business model which is unique throughout the world. We have developed an integrated strategic approach to secure the success of our diverse range.

At Tchibo, corporate gover­nance unifies ethical business practice with economic success. We would like to securely tie this principle to our everyday business through various struc­tures and processes.

Customers, employees, trade unions, civil society and politics – our business activ­ities touch the interests of a huge number of people. We rely on in-depth dialogue with our social stake­holders to live up to the diverse expec­ta­tions these groups have of us.

As a globally active company, we place sustain­ability at the heart not only of our business activ­ities and processes in Germany, but also of our core inter­na­tional sales and growth markets.

Trans­parency gives rise to new questions. Tchibo promptly and purpose­fully applies specific solutions to these tasks.

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