A unique range, a diverse set of challenges
How Tchibo lives its responsibility in the coffee and consumer goods supply chains.
The Tchibo name stands for a unique business model: unsurpassed expertise in roasted coffee combined with an array of non-food items which changes on a weekly basis. Sustainability is an established component of our concept of quality. Because we know this:only when we are committed to meeting the needs of people and the environment can we sustain our success into the future.
Our product range is characterised by a unique combination of high-quality coffee and a whole world, new each week, of attractive consumer goods. This great diversity of our range means we, as a company conscious of our responsibility, face similarly diverse challenges, which differ from supply chain to supply chain.
Across the entire coffee sector, an estimated 25 million small farmers work in coffee cultivation in developing countries and emerging economies. This large number of coffee farmers and the frequently small production volumes resulting from this situation make tracing raw coffee back to the individual farmer a complicated process. Nevertheless, transparency is necessary in order to be able to take targeted action. In the case of consumer goods, on the other hand, the broad range of products, changing week by week, is the source of particular challenges. We are conscious of the complexity of these challenges and accept them wholeheartedly.