We want to offer our customers the most sustainable products possible, combining superior quality with environmentally sustainable and socially responsible production.

Our goal is to combine superior quality with environmental sustainability and social responsibility

Every week we surprise our customers with between 40 and 80 products in our weekly promotions. In doing so, we place around 5,000 products on our supermarket shelves, in our shops and in our online shop every year. We are committed to offering our customers the most sustainable products possible, combining superior quality with environmentally sustainable and socially responsible production. It is this goal that drives us as we put together our product ranges, design our products and select our materials.

We look at the entire life cycle of a product

Design & materials

Design & materials

With many products, the key to success lies in choosing the right material. Find out more!

Production

Production

When it comes to producing our goods, we strive to improve social conditions and reduce our impact on the environment. Find out more!

Usage & packaging

Usage & packaging

We are working to make our products more energy-efficient and more economical with water. This includes our product packaging. Find out more!

Recycling

Recycling

We are committed to using recycled materials and closing material cycles. Find out more!

2021

Meilensteine

First use of TENCEL™ lyocell fibres - produced with REFRIBRA™ technology - made from cotton fabric scraps from garment production and fresh pulp

First "Natural Dye" products coloured with dyes from agricultural plant waste

Piloting of water-based artificial leather in 21 products

First consumer goods made from I’m Green™ PE, a bio-polyethylene made from sugar cane

First sale of consumer goods made from FSC®-certified cork

Recyclability of our non-food article packaging increased to 98 %

2021/2022

Ziele

100% sustainable cotton

Use recycled fibres in other product categories, such as children’s textiles, womenswear, menswear, home furnishings as well as hardgoods with textiles

No conventional cashmere and elimination of alpaca wool

Use recycled cotton for the first time

Our motivation

If we, a major consumer goods company, can successfully embed sustainable practices within our product ranges, then these practices will increasingly become a normal part of everyday life. Sustainability will cease to be the exception and will instead become a viable option for everyone.